Social intelligence

Social platforms are the easiest place to collect numbers and the hardest place to interpret them. Engagement counts are shaped by the algorithm that distributed a post, not only by the audience that saw it, so two posts with identical view counts can represent completely different realities. The guides in this cluster treat discovery method as part of the data: what you find depends on whether you searched, browsed a hashtag, or followed a creator, and a comparison that mixes those paths is not measuring what it claims. They also take scope seriously. Public means publicly accessible without circumventing a control, and research that stays inside that line is both more defensible and easier to repeat later when someone asks how a figure was produced.